REALVJ.COM

A YouTube-powered music video blog by Media DJ Ronnie Rocket

Saturday, October 03, 2009

 

Kuroma "In New York, Everything Is Tropical"



Green Label Sound announces the official video for their exclusive release "In New York, Everything Is Tropical" by Athens, GA-based band Kuroma.

Kuromas lead man, Hank Sullivant, envisioned the video for In New York, Everything Is Tropical frame for frame and director Adam Neustadter was able to make it a reality. The guerilla style shoot took place all over Brooklyn and Manhattan including locations such as Coney Island, Wall Street, Bedford-Stuyvesant, Williamsburg, Time Square, Chinatown and the Lower East Side. Sullivant explains, The song and video "In New York, Everything Is Tropical" is not parodic or contradictory or just referential. It is a minor and indifferent accumulation of certain trashed elements of pop and pop video, including pop parody itself. New York is a place of terror and stereotype and commercialism and art, but most importantly it is the place where these things synthesize in the most sublime way.

Director Adam Neustadter gives further insight, Hank was really into the idea of taking familiar elements from pop culture and MTV and turning them on their heads. By referencing a lot of different styles that really shouldn't go together, we created our own crazy aesthetic. From the heavy color treatment, to the stop motion animation, to the silly graphics and somewhat questionable design choices, we were intentionally all over the place with our visual style and had a lot of fun with it. While it might look like we just dropped all of our elements in a Cuisinart and hit blend, we really tried to represent the tempo and structure of the song as much as possible while keeping a cohesive performance going throughout the visual overload. In the end I think the video successfully captures the energy and tone of the song, and I guess of New York City as well.

Download "In New York, Everything Is Tropical" at GreenLabelSound.com right now!

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